Branding
Sitka
Joining as the company’s second employee as Head of Design and Marketing, leading creative direction, brand development, and digital execution from the ground up.
From naming conventions to design systems, I developed a full brand ecosystem to support both the product and the business behind it.
I established Sitka’s visual identity, designed and built the website, and designed a variety of sales and marketing collateral – including pitch decks, campaign assets, and investor-facing material.
The result? A brand that landed £2M+ investment, built credibility, and attracted leading event organisers and venues.
Brand at Hand
Brand At Hand was a marketing and design agency that I co-founded with my fiancé. I developed the brand identity, built our website and delivered design services to businesses across education, law, health, and professional services.
Brand At Hand was a marketing and design agency that I co-founded with my partner. I developed the brand, including the name, identity, voice, and website. I offered branding and design services to small businesses across education, law, health, and professional services.
DNS
I led the rebrand of one of the UK’s top Xerox partners, repositioning Document Network Services with a sharper identity and a stronger story. I built the brand strategy, crafted the value proposition, and designed a flexible visual system that scaled across digital, print, and physical spaces.
The new branding rolled out across a full e-commerce website (earning 100% in Xerox’s official audit), marketing campaigns, sponsorship assets, and event materials. I also partnered with brands like Microsoft and Samsung to deliver co-branded campaigns under the new identity.
The result? A stronger market presence, improved lead generation, and a brand that finally matched the company’s ambition.
